According to Automotive News, Lincoln has a list of about 40,000 people who have expressed interest in the brand’s upcoming Continental sedan.
While that may sound paltry next to the over 200,000 people or so who have so far put deposits down for a Tesla Model 3, it’s great news for Ford’s luxury brand. “This is the most buzz I’ve seen in a long, long time,” says Dan Marks, chairman of the Lincoln National Dealer Council.
Lincoln is riding a wave of increased interest in 2016, having topped 100,000 sales last year.
Prior to that, the last time that milestone was passed was way back in 2008. As is the case with most automakers, though, much of Lincoln’s sales boost can be traced back to strong demand for crossovers like the MKX and SUVs like the Navigator. That makes 2017 an interesting time for Lincoln to be launching the Continental sedan.