Kia Optima fans this one’s for you. The new midsize 2016 Kia Optima is on the way and while it’s equipped with a new more fuel efficient engine, more standard features and package options, Kia didn’t hike up the price. It will start at around $22,000 just like the outgoing model. One thing you will need though is a decisive nature, as there are a bunch of trim levels to choose from.
“The outgoing Optima was a game changer for Kia and a wake-up call to the midsize sedan segment. As KMA’s top-selling vehicle for three consecutive years, and the first model to sell more than 150,000 units annually, its importance to the brand can’t be overstated. Bringing the all-new 2016 Optima to market at a highly competitive price was paramount to continuing our success. With a starting MSRP of $21,840, the all-new Optima offers more standard features than before yet holds the line on pricing from the outgoing model, which underscores Kia’s commitment to offering tremendous value,” says Michael Sprague, chief operating officer & EVP, KMA.
The the base LX models come standard with Rear Camera Display, Bluetooth hands-free system, keyless entry, and push button start. The LX is also offered in a more fuel efficient LX 1.6T model that starts at $23,990. It replaces the 2.4-liter with a 1.6-liter turbocharged four-cylinder engine. Both models offer an LX Convenience Package for $1,850 that adds Blind Spot Detection with Lane Change Assist, Rear Cross Traffic Alert, and Rear Parking Assist System. There is also an LX Turbo Technology Package for $2,600 that adds navigation, LED tail lights, and USB chargers for front and rear passengers.
The EX is the trim up from the LX modes and starts at $24,890 and only offers the 2.4-liter engine. It adds dual projection headlights with LED positioning lights, power folding and heated outside mirrors, a heated steering wheel, and leather-trimmed seats with heated front seats. It offers an Audio Package for $1,200 that adds a Harman/Kardon QuantumLogic7 Premium Surround Sound System with 10 speakers, Clari-fi technology, and a 630-watt digital amplifier.
The top SX and SXL models get a 2.0-liter turbocharged four-cylinder engine and start at $29,690 and $35,790 respectively. The SX model offers a Launch Edition package for $2,700 that adds special 18-inch alloy wheels, merlot leather seating, tricot black headliner and roof pillars, a sunroof, and the Harmon/Kardon Surround Sound System. It also offers a Technology Package for $4,800 that adds Advanced Smart Cruise Control, Front Collision Warning System with Autonomous Emergency Braking, Electronic Parking Brake, and Lane Departure Warning System. The SXL adds to this with quilted Nappa leather-trimmed seats, wireless charging for smartphones, and silver perforated stitching on the instrument panel and door trim.
Look for the new Optima to hit showrooms in October.