Search
Tuesday 19 September 2017
  • :
  • :

And Then There Were Five Minis…

And Then There Were Five Minis…

mini-cooper-e1417620133918Mini is set to begin reducing its model range down to just five models, as parent BMW aims to reduce development costs for the struggling brand.

The company will narrow its product focus on existing core models, including the basic hatchback variants, the Clubman and the Countryman.

“It is important to find the right balance between growth on the one hand and profitability on the other,” Mini chief Peter Schwarzenbauer said at a recent event, as quoted by Bloomberg.

Some of the more unconventional models, such as the Coupe and Roadster, could be axed down the road, though the company has not yet shed light on which specific models will be eliminated.

Schwarzenbauer suggests Mini will still be working to innovate and evolve in the coming years, eventually taking “new an unexpected directions,” despite narrowing the lineup. An electric offering is expected to be added to the range, while customers will be able to choose from more customization options for the remaining models.

The company has not outlined a timeframe for executing the planned changes.