Automakers usually struggle to sell current-model vehicles once they have shown their replacements, say, at an auto show. Typically, they ladle profit-sapping incentives on an outgoing model.
This week, Dodge will try something different after it reveals the refreshed 2015 Challenger and Charger at the New York auto show.
The deal, called the Dodge Double-Up, boils down to this:
Dodge will offer a one-year lease on a 2014 Charger or Challenger. In a year, the shopper can move into a three-year lease on a 2015 model of either vehicle for the same monthly payment and no more money down.
If a shopper buys the 2015 model instead of leasing it, he or she gets a $1,000 incentive.… Read more