Chevrolet preps for baseball season and Toyota celebrates the Corolla’s 50th in this week’s auto news in :60.
Chevy Hoists Camaro, Colorado Atop Comerica Park
Baseball season is upon us, bringing with it a Chevrolet tradition, at least for the past 7 years. This week, the automaker hoisted a Camaro RS and a Colorado Pickup atop Chevrolet Field inside Comerica Park, home to the Detroit Tigers.
Each vehicle was lifted by crane, a three-hour process. They’ll stay perched up there all season long.
“Last year, we were able to showcase our vehicles to nearly 3 million Tigers’ fans at Comerica Park and even more watching from home,” Edwards said. “We hope the Camaro RS and Colorado help stir the same emotions our home team does when they hit one out of the park.”
Chevrolet has sponsored the fountain for the last seven seasons and chooses select vehicles from its lineup to display each year.
Toyota Celebrates Corolla’s 50th Anniversary
Toyota is celebrating a big milestone, that being the Corolla’s 50th anniversary. It will mark the occasion with a special limited edition based on the sporty 2017 SE model. Only 8,000 are earmarked for the U.S. and they’ll go on sale this fall.
To commemorate the occasion, Toyota also released a picture of its president rolling out in a Corolla GT, like the one that capture his heart when he was fresh out of college in the 1980s.
“My used 4th generation Corolla 1600 GT was like a best friend to me. I shared my youth with it! That car showed me the joy of driving. It represented freedom, fun and first forays in the business world,” Toyoda said. “Not only did my Corolla influence me and my own path, but this vehicle— supported by fans and customers—helped transform Toyota as a company around the world.”
Today, Toyota sells approximately 1.5 million Corollas globally a year. Workers around the world assemble Corollas at 16 plants worldwide.