Things are looking pretty sunny over at Buick, thanks in big part to the new Cascada convertible.
The automaker’s first convertible since 1991 is helping Buick bring in new customers in impressive numbers. Last month’s sales mark the all-time highest in conversions for the brand. This means last month more customers were new to Buick, whether via trade-in of a competitors vehicle or first time buyer, than in the company’s history. The automaker attributes this to the popularity of both the new Cascada and Encore.
So far this year, 64 percent of Cascada customers have been new Buick customers trading in vehicles from outside GM brands, and mostly imports, like Audi, Toyota and Honda. Buick says the drop-top is selling so well, it’s outsold its production rate. Buick sold 2,487 of them through April (1,090 in April alone.)
“It’s changing minds and attracting customers in the country’s biggest convertible markets, with nearly half of sales coming from New York, New Jersey, Florida, Texas and California. These are all key markets for Buick’s continuing success,” says Duncan Aldred, vice president of Buick Global Sales, Service and Marketing.
The automaker is coming off three consecutive years of global sales growth. Buick is shooting to keep momentum going with more new or redesigned models coming soon. Among those is the all-new 2017 Envision. The other two are completely revamped Encore and Lacrosse models.
The 2016 Envision arrives this summer with the 2017 version following in the fall. The 2017 model will offer a second engine choice. It will offer a 2.5-liter four-cylinder along with the 2.0-liter turbo. The 2017 model also offer three trim levels. The base model is going to start at $34,990.
The 2016 Cascada starts at $33,065 for the base 1SV model. The Premium model starts at $36,065. Both models come standard with a 1.6-liter turbo four-cylinder engine with 200-horsepower paired to six-speed automatic transmission.
Related Video: Car Pro 2016 Cascada Review