What do you do when your vehicle isn’t performing in the sales department? You make some changes. So that’s what Cadillac is doing with the 2017 ATS.
The ATS isn’t doing so hot this year. ATS sales are down 23 percent with only 7,884 leaving dealer lots so far in 2016. Even worse, according to Automotive News, the ATS’ market share has declined every year since 2013. It’s also tending to lure more mainstream buyers from brands like Ford and Chevy instead of German rivals.
So here’s how Cadillac is hoping to turn things around, if it can. Cadillac says it’s packing more value into the 2017 ATS by adding new features while reducing prices $650 to $1,100 depending on the trim level. New value-added features include Cadillac’s CUE infotainment with an 8.0-inch touchscreen, Apple CarPlay, Android Auto, a Bose surround-sound audio system, and a rearview camera. Basically, Cadillac says buyers will get a couple thousand dollars more of value for the money than they did before.
There is a big change under the hood, too. As in there is one less engine to choose from. The former base 2.5-liter four-cylinder engine is going away. This means the brand’s 272-horsepower 2.0-liter turbocharged four-cylinder engine will step up as the the entry-level powertrain. There is a still an optional V-6 that delivers 300-plus horses.
Cadillac told Automotive News it really wants to emphasize the 2.0-liter turbo that’s more powerful than the 2.0-liter turbos in the BMW 328i and Mercedes C Class, instead of offering increased incentives.
The base 2017 ATS model starts at $35,590.
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