Can Cadillac’s new compact luxury sedan compete head-to-head against Lexus, Mercedes-Benz and BMW? Well, Cadillac thinks it can — at least on value.
Cadillac ATS, General Motors’ bid to compete in the entry-level luxury sedan segment, will start at $33,990, the automaker says. The rear-wheel drive compact will range in price up to $42,090 for a model with a 3.6-liter, V-6 engine, 320-horsepower, Cadillac’s new CUE digital connectivity system, adaptive start and other features.
The CUE system is what could set the little Cadillac apart. Among all the cool features, it lets drivers control some functions with a wave of the hand, not just fingers on a display screen.
In choosing an above $30,000 starting price, Cadillac is wading fearlessly up against its German and Japanese competition:
Lexus IS starts at $33,595, Mercedes-Benz C-class comes in at $34,800 and the BMW 335i is $34,900. All those prices are before shipping is added.
“The ATS enters a vehicle segment this year that’s one of the most competitive in the market, from both a price and performance standpoint,” said Don Butler, vice president of Cadillac marketing, in a statement.
An ATS with a 2-liter turbocharged engine will cost about $35,795. All-wheel drive is optional on the vehicle.
GM plans to start selling the ATS this summer. The vehicle will be assembled at GM’s Lansing Grand River plant in Michigan. The company also announced that the ATS would get “well over 30 mpg” on the highway.