Friday 27 November 2015
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Certified Dealers


People do business with people they know and trust. It’s nearly a universal truth that most consumers have a strong distaste for the car buying process. Not everyone has the benefit of a personal connection with a dealership, but those who do have greater confidence in the car buying process.

When CAR PRO® Referred Buyers walk into a CAR PRO® Certified Dealership they too can have confidence as if the dealer was a close friend. We call this The CAR PRO® VIP Experience.


The CAR PRO® Promise is the commitment we make to you that outlines what to expect when doing business with a CAR PRO® Certified Dealer. These eight tenants are the key to maintaining the integrity of CAR PRO®. We protect this promise vigorously by holding each CAR PRO® Certified Dealer accountable to ensure they are providing the CAR PRO® VIP Experience.

PERSONAL RELATIONSHIP: Customers are treated like friends with respect and priority focused on long-term relationship versus individual transactions.

UPFRONT COMMUNICATION: No surprises! Customers receive honesty and transparency throughout the showroom and in all advertising.

DEPENDABLE FOLLOW-THROUGH: Dealers keep their word and deliver on what they say.

FAIR PRICING: Customers receive honest talk about a fair price that reduces time and frustrating negotiations.

EXTRA-MILE SERVICE: Customers receive exceptional service beyond their expectations.

SIMPLIFIED PROCESS: Customers work with decisions-makers making the process easier.

PREDICTABILITY: Customers can expect to receive the same outstanding car buying experience at any CAR PRO® Certified Dealer in the country.

ACCOUNTABILITY: Customers can be confident that all CAR PRO® Certified Dealers participate in ongoing training and evaluation to ensure that the CAR PRO® Promise is upheld. If a customer does not have an outstanding experience CAR PRO® will hear about it.

*Source: Car Pro Certified Dealer’s average closing percentage.