Chevrolet is celebrating a milestone. Its best selling vehicle, the Chevy Cruze, just cruised passed the 3.5 million mark in global sales. This, despite slower sales in recent months as buyers wait for the new redesigned Cruze to hit the road in 2016. A teaser of the all-new model, which will be unveiled in full glory on June 24th, is pictured above.
“When we introduced the Cruze it replaced 15 other compact vehicles around the globe. By consolidating design, engineering and marketing efforts, we were able to produce an award-winning, value-driven sedan that won over customers,” says Alan Batey, GM North America President.
So here’s what we know about the 2016 model, which will debut at a special event GM is throwing later this month. It will be larger, which means roomier, along with lighter, which means more fuel efficient. It will also offer new technologies along with new powertrains. Batey also says it will get a new 1.4-liter turbo engine from GM’s updated Ecotec line.
It will also be one of the first Chevy’s to get Google’s Android Auto and Apple’s CarPlay systems for smartphone integration. Chevy plans to integrate either one or both connectivity systems in 14 of its 2016 models. The Cruze with a seven-inch screen gets both right off the bat. The eight-inch version only comes with CarPlay, for now.
“For most of us, our smartphones are essential. Partnering with Apple and Google to offer Carplay and Android Auto compatibility across the widest range of models in the industry is a great example of how Chevrolet continues to democratize technology that’s important to our customers,” General Motors CEO Mary Barra said at the smartphone announcement in late May.
The original Cruze, which replaced the Chevy Cobalt, has developed quite the following since it launched in 2009, luring many new drivers to the Chevy for the first time. In fact, Chevy says 35 percent of Cruze buyers are new to the brand. Not only that, but those buyers are also sticking around. Fifty-six percent of Cruze buyers trade-in for another Chevy and 23 percent go with another Cruze.
“In every corner of the globe, Cruze has been successful at introducing new and younger customers to Chevrolet. Compact car customers are looking for style, safety and connectivity at an affordable price and the Cruze delivers on all fronts,” says Batey.
Chevrolet sells the Cruze in 115 countries and its top markets include China, the U.S., Brazil and Canada. The 2016 Cruze goes on sale in the U.S. early next year.