Here are two words we’ve never seen together until now: Colorado and Shoreline. Yet, Chevy’s melded the two together for a new special edition midsize 2017 Colorado Shoreline truck.
It’s aimed at the California market, where there is indeed plenty of shoreline, which makes sense given Chevy says California is the largest midsize pickup market. The automaker says more midsize trucks are sold in Los Angeles than in the next two largest markets combined. Therefore, it also makes sense when you hear it’s inspired by aftermarket trends in LA.
“The new Colorado ignited the midsize pickup market, accounting for 74 percent of the growth in the segment in 2015,” says Sandor Piszar, Chevrolet truck marketing director. “This year, we are continuing that momentum with the Shoreline edition designed specifically for customers in the segment’s biggest market.”
The Shoreline package will be available on the extended cab models in LT trim, in both two-wheel-drive and four-wheel-drive versions.
The special edition is bright on the outside with blacked-out trim and not much in the way of chrome accents, once again keeping with aftermarket trends in LA. It’ll be offered in Silver Ice Metallic, Summit White, Laser Blue, or Red Hot exterior colors. Exterior changes include body color front grill, black 18-inch wheels, and black trim for the door handles, mirrors and beltline. Shoreline also includes some of the Colorado’s most popular features, including spray-in bedliner, all-weather floor liners, and one-year of Sirius XM radio subscription.
The Colorado Shoreline is the latest special edition truck offered by Chevrolet. It’s also unveiled the 2016 Colorado Z71 Midnight, Colorado Trail Boss, Silverado Realtree, and Silverado Special Ops editions.
Chevy says these trucks are hits with customers who want unique rides and most importantly they’ve attracted younger, more affluent buyers than the industry average.
The Shoreline will be available beginning in May, but no pricing is available yet.