Feel like striking a new Cord?
The trademarks and manufacturing rights to the classic car brand are up for sale.
They were acquired by Glen Pray of Oklahoma back in the 1960s, along with the rest of the Auburn-Cord-Duesenberg Company.
Cord built the first front-wheel-drive American cars, and “Coffin Nose” 810 is one of the most recognizable vehicles of all time, with its pop-up headlights and wraparound grille.
Unfortunately, poor reliability led to the company’s downfall in the 1930s, but Pray resurrected the brand in 1966 with a few cars built from new old stock parts and powered by Chevy Corvair engines. Dick Clark even picked one up in the “American Bandstand” days.
It was a short-lived effort, however, and a few years later Pray sold the Duesenberg rights for $1,000,000 and the Auburn name for half a million. He hung on to Cord until his death in 2011, and now his family is offering it to the highest bidder.
It’s for sale until October 22nd, and if there are no takers will be put on the block at the Leake Collector Car Show & Auction in Dallas on November 22nd.
If you’re looking to start a new car company you could probably pick a worse name to hitch your wagon to. Unless you’re making electric cars, in which case calling them “Cord” may not be the best idea.