Thursday 27 October 2016
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Ford And Sony Create Concert Hall On Four Wheels

Ford And Sony Create Concert Hall On Four Wheels

Ford is pairing with Sony to put an audio system into the new 2016 Explorer Platinum that even Mozart would be proud of. The automaker is turning the new Platinum edition into a concert hall with, for the first time ever, Sony’s Live Acoustics and Clear Phase sound technologies, previously only available in high-end home audio systems.

“Explorer is about pushing boundaries and authentic high end home high-end home theater sound isn’t just for the living room anymore. The New Platinum series gives customers everything – including a sound system that will knock your socks off,” says Matt Zuehlk, Ford Explorer brand manager.

Sony’s Live Acoustics technology is developed by Giro Shiraishi, a concertmaster of the Sony Philharmonic Orchestra, who measured sound dimensions in concert halls in Amsterdam, Berlin, and Vienna in the development and perfection the technology.

“This technology was previously available only in our high-end home audio systems – we’ve now applied the algorithm of Live Acoustics to Ford Explorer Platinum’s audio system to transform the listening experience to be among the finest in the world,” Shiraishi says.

The Explorer will also include Sony’s Clear Phase technology, which creates zones of sound in the dashboard and throughout the car to complete a  “larger than the vehicle itself” soundstage.

To power this sound, Sony spent over 100 hours perfecting the 500 watt system using 12 high-power speakers placed in ten location throughout the car with the addition of a D amplifier that allows for maximum power and no straining. The only other car that will rival the Platinum audio system is the new Volvo 2016 XC90 flagship that will have a Bowers & Wilkins audio system.

The Explorer is the champ. Holding the title of being America’s best-selling SUV for the last 25 years, the Platinum is a celebration of its success and draws elements from both the Sport and Limited editions.

“Bringing Explorer Platinum to market is a natural extension of the Explorer lineup, giving our customers even more of what they want. There’s a market for more upscale SUVs, as 90 percent of today’s Explorer Sport buyers purchase the most expensive package available. That’s a strong signal customers are ready for Platinum,” says Zuehlk.

If a fancy audio system isn’t enough, the Platinum edition will also have an interior fittingly Platinum, with brushed aluminum, satin finished ash wood, and leather materials. It also comes standard with a dual-panel moonroof and technologies like Ford’s enhanced active park assist, lane-keeping system, and rain-sensing wipers.

Luckily, the new Explorer is going on sale this summer so drivers don’t have long to wait for the ultimate American SUV.

Photo Credit: Ford