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Friday 28 July 2017
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Ford Focus RS Buyers Are Shelling Out Big Bucks

Ford Focus RS Buyers Are Shelling Out Big Bucks

Ford’s pretty excited about sales of its Focus RS.

The automaker says it’s sold 3,500 of the hot hatches since bringing the model stateside last summer. That’s an average of more than 500 vehicles month. Sales haven’t slowed down over the winter, either. But that’s really no surprise given the Focus RS offers standard all-wheel drive.

ford focus rs

So where are all these Ford Focus lovers?

The biggest batch of them are enjoying the open road in California. More than 600 of the have been sold there. Next up comes Michigan, Texas, Florida and Pennsylvania. (Go figure on that last one.) Customers are shelling out for fully-loaded models too. The average transaction price for a Focus RS in the U.S. is $42,351. That’s about $6,000 above the $35,000 base price for the car. Sixty-two percent of customers are choosing the $2,785 “RS2” package with includes leather-trimmed seats.

Most customers aren’t going for the base model, either. They’re shelling out for fully-loaded models. The average transaction price for a Focus RS in the U.S. is $42,351. That’s about $6,000 above the $35,000 base price for the car. Sixty-two percent of customers are choosing the “RS2” package with includes leather-trimmed seats.

ford focus rs

The most popular color, if you’re wondering, is gray. Blue follows closely behind followed by black and white.

The hot hatch market is about to become more competitive than ever. It will be mighty interesting to see what sales of the new Honda Civic Type R hatchback are like when it arrives this spring. Subaru also has its WRX and WRX STI, not to mention the popular Golf R which is based on the classic VW hot hatch.

Photo Credit: Ford