While the weather seems to be getting cold for Hot Hatches, Ford is so far escaping the chill.
The automaker is patting itself on the back for its hatchback sales, which are up amid an overall slumping market due to demand for SUVs and crossovers.
Ford sales of the turbocharged Fiesta ST, Focus ST, and Focus RS are up 21-percent though September. Compare that to the national Hot Hatch sale average which saw a 21-percent drop. The numbers reflect sales in the “non-luxury, turbocharged small hatchbacks” segment.
“With the shift into SUVs and crossovers, our hot hatches are bucking the trend,” says Erich Merkle, Ford sales analyst.
Ford collected the data from the number of new vehicles registered year-over-year. Registration for Fiesta ST shows a 7 percent rise. The Focus shows a 5 percent up. The sales of the Focus are up 37.5 percent alone boosting the trio’s sale average to 21.3 percent.
The popularity of the new RS model, which went on sale in June, makes sense considering its cool factor. It delivers 350 horsepower and matching pound-feet of torque. Its power comes from a 2.3-liter EcoBoost engine. It comes standard All-Wheel-Drive. The suspension offer driver custom setting. So you set the tone for whatever you’re driving.