Ford wants to get under your skin with its new ad campaign for the all-new 2015 Ford Edge. It’s hoping to do that by appealing to your emotions with its new “Unstoppable” campaign, also aimed squarely at one of the Edge’s core target markets, women.
The whole idea behind the campaign is to make drivers, especially women, feel empowered and able to take on the world when they’re behind the wheel of an Edge. To that end, the first video spot features the hit single “Fight Song” by Rachel Platten and spotlights a young-professional woman driving through a city.
“Edge buyers want to conquer life, not just geography. They want to be unstoppable, and they want the right SUV that helps them feel empowered – every day, everywhere,” says Travis Calhoun, Ford Marketing communications manager for trucks and utility vehicles.
The new campaign begins Friday with more spots to follow. They don’t just target women, though. Ford is also going after business-minded, sports-oriented and technology-savvy drivers. Drivers, Ford says, who like to be in the know.
“The all-new Edge defines utility in an urban environment for Ford. It provides us with an opportunity to showcase the Edge customer having the confidence to handle whatever the day brings – whether that’s an experience in the city or a weekend adventure,” says Calhoun.
The 2015 Edge just won the government’s top safety award. The National Highway Traffic Safety Administration gave the SUV a five-star Overall Vehicle Score in its New Car Assessment Program. It’s available in four different trim levels; SE, SEL, Titanium, and Sport. The SE has a starting price of $28,100 and the top model Sport starts at $38,100.
All trim levels feature Ford’s EcoBoost technology and get an estimated 20 mpg city and 30 mpg highway except for the Sport that gets 18 mpg city and 27 mpg highway. It also offers the choice of three different engines; a 2.0-liter four-cylinder, a 2.7-liter V6, and a 3.5-liter V6. All are equipped with six-speed automatic transmission.
The new Edge is fully loaded with popular technology features including active park assist, adaptive cruise control, collision warning, a 180-degree front camera, and the popular hands-free liftgate where drivers simply have to wave a foot beneath the tail with the keys close by for it to pop open.
The Car Pro’s very own Jerry Reynolds also took the Titanium Edge for a test drive recently and gave it his thumbs up, a five out of five stars.