Generally speaking, it’s not a good idea for a car company to get involved in controversial political issues. While some people will applaud the company, others will vow to never buy their brand again.
One company that’s not keeping quiet, regardless of the consequences, is Ford. CEO Mark Fields addressed President Donald Trump’s immigration ban from seven predominantly Muslim countries on Monday in a video to employees. He told them the company “will not support any policies” counter to its values of respect for all people.
In the video obtained by Automotive News, Fields said the company doesn’t believe any of its employees have been directly affected.
“What I want everyone to know is that … core to our company’s values … is respect for all people,” Fields said in the video. “That’s why we do not and will not support any policies that are counter to our values.”
Dearborn, Michigan is home to Ford’s world headquarters. It has a high concentration of Middle Eastern residents. In fact, its population of just over 95,000 residents is believed to be about 40 percent Muslim.
Fields told employees “you have my commitment that we will keep you updated on this and any other public policies that directly affect our company and you, the Ford team.”
Following a request from Automotive News, Fields and Executive Chairman Bill Ford released the following statement:
“Respect for all people is a core value of Ford Motor Company, and we are proud of the rich diversity of our company here at home and around the world,” the statement said. “That is why we do not support this policy or any other that goes against our values as a company. We are not aware, to date, of any Ford employees directly affected by this policy. We will continue working to ensure the well-being of our employees by promoting the values of respect and inclusion in the workplace.”
Other automakers have by and large remained mum. Tesla CEO Elon Musk has said he opposes it, but General Motors and Fiat Chrysler Automobiles have both declined to comment.