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Sunday 25 September 2016
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GM, Ford Win Loyalty Awards

GM, Ford Win Loyalty Awards

 

General Motors received the top honor in the 20th annual Automotive Loyalty Awards, beating out Toyota, Nissan and Honda.

While GM won for best overall manufacturer — for sales of multiple brands — archrival Ford won for the most loyal brand in the IHS Automotive awards.

About 51.5 percent of the consumers who bought a new vehicle between October 2014 and September 2015 returned to their previous brand for their vehicles — more than a 1 percent increase over the previous year, IHS said.

Ford was the only brand that achieved a loyalty rate with buyers of more than 60 percent for the model year, while Jeep recorded the highest conquest rate at 27.8 percent.

Here were some of the other winners, which were cited for having the highest percentage of returning buyers:
Compact CUV: Jeep Renegade

Compact SUV: Jeep Wrangler

Compact car: Nissan Leaf

Midsize CUV: Subaru Outback

Midsize SUV: Jeep Grand Cherokee

Midsize car: Hyundai Sonata

Full-size SUV: GMC Yukon Denali

Full-size car: Toyota Avalon

Full-size pickup: Ford F-series pickups

photo credit: mlive.com