Chevrolet is looking good on its home turf with the recently introduced mid-size Chevy Colorado selling like hotcakes.
The Chevrolet Colorado is making waves not only in the mid-size truck market, but also just in the truck market in general. Chevy says it’s clocking in the first quarter by leading the pack for spending the least amount of time on dealers lots.
By the numbers, 19,126 Colorados flew off lots from January to March. It did so well that GM added a third production shift to keep up with demand. The Colorado’s top markets are Texas and California with 53 percent of new Colorado drivers being new to Chevrolet. However, even Chicago and New York City make the top ten market list. This tells us that the Colorado is biting into the market previously dominated by competitors Toyota Tacoma and the Nissan Frontier.
“Chevrolet Colorado was designed as a go-anywhere vehicle, and it is making big tracks in the midsize truck segment,” said Tony Johnson, Colorado marketing manager. “With a great design and segment-leading capabilities and efficiency, it offers customers everything they want in a midsize truck – including the things they can’t get from competitors’ trucks.”
Based on these sales figures, and the fact the Colorado was is Motor Trend’s 2015 Truck of the Year, we’d say Chevrolet is right on the money with its design. It packs everything into an optimal mid-size truck with an industry leading EPA-estimated highway fuel economy of 27 mpg, 305 horsepower (when equipped with the four-cylinder engine), plus it carries a budget friendly price that starts at $20,120.
Chevy’s also big on special editions and the Colorado is no different here. It’s introduced two special models and packages so far. One is the Colorado GearOn Special Edition which amounts to a cargo accessories package for the truck bed and even comes with a tent. Another option is the Colorado Z71 Trail Boss, which combines the capability of Chevrolet’s Z71 off-road truck suspension package with more aggressive 17-inch wheels and additional appearance enhancements. Its bed also gets a spray-on liner and a few parts from the GearOn accessory catalog, including the tie-down rings, load bar and cargo divider.
“For work or recreation, there’s a Colorado to get the job done with the latest technology, greater efficiency and more capability,” said Johnson.
Colorado’s top 10 markets by retail sales:
- Los Angeles
- New York
- Dallas-Ft. Worth
- St. Louis