Unzip your tent and get ready to hit the trails. America’s best-selling mid-size pickup truck for ten years running is starting a new day. As the midsize truck competition continues to heat up, Toyota is unveiling a new 2016 Toyota Tacoma which goes on sale in September with a slight price increase.
“This is basically coming from the strength of the market. We’ve got a 10-year-old truck that’s getting very little marketing support but has a huge amount of support in the marketplace,” says Bill Fay, Toyota Division general manager, to Automotive News.
The new Tacoma gets a new V6 3.5-liter Atkinson cycle engine with D-4S technology. This engine is more powerful, delivering 42 more horsepower from the outgoing V6 for a total of 278 horses with 265 pound-feet of torque. This engine is also fuel efficient with the 4×2 automatic model getting an estimated 19 mpg city and 24 mpg highway miles. You can also opt for a 2.7-liter base engine and both engines are available with an all new six-speed automatic transmission.
Approaching the Tacoma, the new design noticeably includes a hex grille, higher hood, and a more chiseled face inherited from its big brother, aka the Tundra. The front features slanted and slim headlights that rest high above the bumper and are available with daytime running LED lights. The wheel flares are also noticeably more muscular for better off-road handling.
Inside the cabin is a more driver-focused instrument panel and a “handlebar” design theme. It is also quieter with tighter seals, a multi-layered acoustic windshield and sound-absorbing headliner, and a floor silencer pad.
The Tacoma will also be offering plenty of premium features including optional Qi wireless charging, smart key with push-button start, leather-trimmed seats, a moonroof, and Blind-spot monitor with Rear Cross Traffic Alert.
The base 4×2 SR Access Cab model with the 2.7-liter engine and six-speed automatic will start at $23,300, which is a $2,335 price increase from the outgoing model. The top 4×2 Double Cab Limited with the V6 engine will start at $34,745. The 4×4 models will range from $24,825 for the SR 2.7-liter engine with five-speed manual to the top tier V6 Limited model with six-speed automatic at $37,820.
Toyota’s timing couldn’t be better, with competition heating up from GM in the form of the Chevy Colorado and its sister the GMC Canyon. Honda is even rejoining the midsize group with a Ridgeline revival set for 2016.
Look for the Tacoma to be off-roading into dealerships on September 10th.