Chrysler is tapping into its American roots for a new Presidents Day ad campaign (and as timing would have it we’re in the middle of an election year.) To do that, it’s enlisting actors Martin Sheen and Bill Pullman. The two are revising their stints playing presidents in a series of spots in the new campaign “Premium for the People.”
The first two spots are a 60-second ‘American-est’ and a 30-second ‘Swerve.’ Sheen and Pullman appear in both as ‘former presidents.’ Sheen rocks the 2016 Chrysler 300 and Pullman in the 2016 200. Favorite line so far? “I have the American Dream every night.”
For those of you out of the know, Sheen starred as President Josiah Bartlett in ‘The West Wing’ television show. (If you missed it, it’s now on Netflix.) Pullman starred as President Thomas J. Whitmore in ‘Independence Day’ which debuted back in the summer of ‘96.
Chrysler says that the goal of the spots is to highlight the new technology, safety features, and high-end interiors. Olivier Francois, FCA’s Chief Marketing Officer notes, “We salute hard-working American men and women, and believe they have the right to drive a car they can feel proud to have in their driveway.”
The 2016 Chrysler 200 offers four trim options: LX, Limited, S, and C. Each starts at $21,995, $23,950, $25,170, and $26,625 respectively. The standard engine is a 2.4-liter Tigershark four-cylinder that gets up to 36 highway mpg with nine-speed automatic transmission.
If you’re more interested in handling there is an optional step up to a 3.6-liter Pentastar V6 engine that gets 295-horsepower and 262 lb-ft torque. Offered safety features include Full-Speed Forward Collision Warning with Active Braking, Parkview Rear Back Up Camera with Dynamic Gridlines, Blind Spot Monitoring (for when you ‘swerve’ to the middle), and LaneSense Lane Departure Warning with Lane Keep Assist.
Like the 200, the 300 offers four trim levels: Limited, S, C, and C Platinum. Each starts at $31,695, $35,070, $38,070, and $42,395 respectively. The standard engine is a 3.6-liter Pentastar V6 with an estimated 31-highway mpg. It gets 292-horsepower and 260 lb-ft torque. The step up engine is a 5.7-liter HEMI V8 that uses Fuel Saver Technology. It is only available on rear-wheel-drive versions of the top three trims. It packs 363-horsepower and 392 lb-ft torque. The 300 offers additional safety features like rain-sensing wipers and Rear Cross Path Detection.
Both models are on sale now, but it’s up to you to decide which is the ‘American-est’.