The main advertising formula for this year’s Super Bowl pretty much boiled down to three words: Make ‘em laugh. The winner of USA TODAY’s Ad Meter certainly was no exception.
Hyundai drove away with first-place honors. That ad depicted a dad, played by comedian Kevin Hart, who hand the keys of his new Hyundai Genesis to a young man who is taking his daughter on a date. The ad shows off a feature of the car that allows an owner to track its location. Hart uses it to show up multiple locations frequented by his daughter and her date to keep tabs on them.
The second-place winner was a wacky Heinz ad that featured dachshunds that donned hot-dog bun outfits. The dogs raced across a field and into the embrace of people dressed as mustard and ketchup.
In order to place at the top of Ad Meter, the winner had to score highest among the 60 or so commercials that aired during Sunday’s Super Bowl 50.
The winning streak ended for Anheuser-Busch, a 14-time Ad Meter victor that won the last three years.
In recent ads, the brewer wooed consumer with heart-tugging ads featuring its Clydesdale horses and an adorable dog.
For 28 consecutive years, USA TODAY’s Ad Meter has stood as one of the nation’s most closely watched gauges of advertising success. This year, nearly 20,000 pre-registered panelists from across the country weighed in.