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Sunday 30 April 2017
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Last Rolls-Royce Phantom VII Rolls Off the Line

Last Rolls-Royce Phantom VII Rolls Off the Line

And so it passes, as if it were a Phantom into the mist. 

Rolls-Royce is officially bidding farewell to the Phantom VII.  The final seventh-generation model rolled off the assembly line on Tuesday.  

The last of the luxe limousines went to an anonymous buyer and serial Rolls-Royce collector.  He customized it to the style of a 1930s ocean liner, fitting for the nicknamed land yacht Phantom.

rolls-royce phantom

The last Phantom is done in Blue Velvet paint with pinstripe tires. The cabin shows off an analog clock in the dash with a world time function. The beautiful wood inlays are crafted in an art deco world travel designs.

They include a cruise ship engraving in the dash. Tone-on-tone embroidery creates a dancing ocean effect on the Powder Blue leather. Lambswool carpet using a hand-cut wake effect assures no inch gets left out of the luxe.

rolls-royce phantom

rolls-royce phantom

rolls-royce phantom

The Phantom VII arrived back in 2003. Before it, the VI ran through 1968 to 1990. It made it to the ripe old age of 22.

The rebirth of the Phantom nameplate 14 years ago kicked off a series of new body styles and special editions. The standard model builds on an extended wheelbase ‘limousine.’ The VII explored other options though including sporty. Rolls created a gorgeous coupe version with a 6.75-liter V12 with 453-horsepower.

Later on, it took its top off with the Drophead. Our very own Jerry Reynolds even gave that one a test drive. (Word is though that the next Phantom won’t be offering a convertible or coupe option. So if you got one fantastic. If you missed it, well, try used?)


The final 50 models of the Phantom VII Drophead and Coupe were part of an extra special Bespoke Zenith collection. They had champagne tailgate bars to literally toast their place in Phantom history.

Okay, enough nostalgia. Time to get excited about the next Phantom phase. The Phantom VIII remains in a cloak of mystery. Rolls-Royce says it will come out in 2018. We know it gets an all-new aluminum architecture underpinning. We also know the next to bear the Phantom badge will take our current conception of luxury automobiles to a new level. After all, that’s what Phantoms do.

Photo Credit: Rolls-Royce