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Tuesday 27 September 2016
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VW, Lexus Knocked Out of Top 10 Car Brand List

VW, Lexus Knocked Out of Top 10 Car Brand List

We all saw this one coming, right.

Volkswagen’s been knocked off an annual top 10 automotive brands list due to, no mystery here, its recent diesel scandal. Lexus also dropped of the 2016 BrandZ Top 100 Most Valuable Global Brands list.

So who kept Lexus and VW out of this year’s party? That would be Tesla and Porsche.

Tesla took the 10th spot. It’s risen in brand value based on 373,000 reservations for its upcoming Model 3, which boosted its brand value to about $4.4 billion.  It’s the first time Tesla’s ever made the list released by market researcher Millward Brown. 

Porsche made the list at #9. Researchers says Porsche’s brand value is up because it’s refocusing on products for key niche groups.

No surprise here, Toyota tops the 2016 automotive list, yet again. Its brand value rose 2% to $29.5 billion. Toyota has been No. 1 in nine of the 11 years the study’s been around. BMW’s brand value also increased 2% to $26.8 billion thanks to a boost from the 7 Series.

Top 10 Automotive Brand Values

  1. Toyota – $29.5 billion
  2. BMW – $26.8 billion
  3. Mercedes-Benz – $22.7 billion
  4. Honda – $13.1 billion
  5. Ford – $13 billion
  6. Nissan – $11.4 billion
  7. Audi -$9.4 billion
  8. Land Rover – $4.7 billion
  9. Porsche – $4.438 billion
  10. Tesla – $4.436 billion

Overall, none of the automakers ranked among the top 10 most valuable companies in the world.  Toyota made the list at 28th and BMW came in 33rd on the list of 100 companies.  Mercedes-Benz ranked 39th, Honda came in 74th and Ford right behind Honda at 75th.

Overall Top 10 Brand Values

  1. Google – $229.2 billion
  2. Apple – $228.5 billion
  3. Microsoft – $121.8 billion
  4. AT&T – $107.3 billion
  5. Facebook – $102.5 billion
  6. Visa – $100.8 billion
  7. Amazon – $98.9 billion
  8. Verizon – $93.2 billion
  9. McDonald’s – $88.6 billion
  10. IBM – $86.2 billion

 

Photo Credit: Volkswagen