Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company’s ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an “entry” Maybach 57, the brand couldn’t quite recoup the dizzying $1.33 billion Daimler poured into it since its inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
I can hardly blame them.