Kia is hoping to make a slam dunk with Blake Griffin. The automaker is teaming up with the NBA star once again, this time for a new series of ads for the 2016 Kia Optima, debuting just in time for the start of the basketball season.
“Blake Griffin is a powerful force both on and off the court, and as a brand ambassador, he has helped raise Kia’s profile during our rapid transformation over the last few years. Our partnership with Blake has played a significant role in Kia becoming the most recognized automotive brand among basketball fans across the country, and in this new campaign he’s back and better than ever with his distinctive deadpan humor,” says Tim Chaney, vice president of marketing communications, KMA.
Blake Griffin’s s partnership with Kia began back in 2011. Kia thinks he’s a real slam dunk with what it calls his natural “deadpan” humor. The first ad, “Newspaper,” debuts during the Kia NBA Tip-Off and is the first of four. It features Griffin and the Kia Optima “in the zone.” The next three ads, with the possible names of “PB&J,” “Chess” and “Weatherman,” will hit the airwaves throughout the season.
Kia notes its new 2016 Optima comes with more standard features and options without a hike in price from the previous model. It comes in five trims with the base LX model starting at $21,840. The LX comes standard with Rear Camera Display, Bluetooth hands-free system, keyless entry, and push button start. The LX is also offered in a more fuel efficient LX 1.6T model that starts at $23,990. It replaces the 2.4-liter with a 1.6-liter turbocharged four-cylinder engine.
The EX is the trim up from the LX modes and starts at $24,890 and only offers the 2.4-liter engine. It adds dual projection headlights with LED positioning lights, power folding and heated outside mirrors, a heated steering wheel, and leather-trimmed seats with heated front seats.
The top SX and SX Limited models come with a 2.0-liter turbocharged four-cylinder engine and start at $29,690 and $35,790 respectively. The SX model offers a Launch Edition package for $2,700 that adds special 18-inch alloy wheels, merlot leather seating, tricot black headliner and roof pillars, a sunroof, and the Harmon/Kardon Surround Sound System. The SX Limited gets in the zone with quilted Nappa leather-trimmed seats, wireless charging for smartphones, and silver perforated stitching on the instrument panel and door trim.
The new Optima is available now.