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Saturday 3 December 2016
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New Toyota Prius Ad Aims To Overhaul Hybrid’s Image

New Toyota Prius Ad Aims To Overhaul Hybrid’s Image

The Big Game is this weekend and Toyota thinks there’s no better time to release a commercial for its next generation Prius. The hybrid of hybrids is looking to shake up its reputation with a new attitude along with a new look.

Basically, Toyota wants everyone to stop thinking of the Prius as a car just for tree-huggers. That may be a tall order, but we will say the ad is fairly amusing.

“Heck on Wheels” marks the first Prius Super Bowl ad spot in 11 years. It features a 9-to-5er whose life gets a lot more exciting when he gets behind the wheel of his car. The spot also highlights the Prius’s upgraded performance, new safety features, and new design. You know it’s a winning commercial when a keytar is thrown in at the end for good measure.

The spot also kicks off Toyota’s #GoPriusGo campaign. Tweets using this hashtag will have the opportunity to run on television as a part of Toyota’s post-game spots.

The 2016 Prius starts at $24,200 and gets 54 mpg city and 50 mpg highway miles. Safety technologies include Blind Spot Monitor, Rear Cross-Traffic Alert, and a backup camera. The Toyota Safety Sense P option combines Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Auto High Beams, and Full-Speed Dynamic Radar Cruise Control into one package.

A new double-wishbone rear suspension also means a performance upgrade for a smoother and more responsive ride. The top-of-the-line Touring trim comes with uniquely tuned-suspension and each component is carefully engineered for the best handling.

The new sleeker design features also features a new rear spoiler for better aerodynamics, plus it adds some flare. Inside the hatchback gets 27.4 cubic feet of cargo room with the rear seats up. Fold down the 60/40 split seats to get a max of 65.5 cu. ft. The seats are redesigned to be more comfortable and use deep side bolsters. Heated front seats are available along with a moonroof.

Photo Credit: Toyota/YouTube