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Saturday 1 October 2016
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Nissan Joins Forces with Lucasfilm to Promote ‘Rogue One’

Nissan Joins Forces with Lucasfilm to Promote ‘Rogue One’

Yoda will be hitting the road in a Nissan Rogue.

Well, not exactly, but Nissan will wield the force as it partners with Lucasfilm to promote Rogue One: A Star Wars Story. The flick is the latest addition to the Star Wars film franchise that hits theaters on December 16, 2016. 

Nissan confirms its Rogue will be specifically used in promoting the movie. (It not a far-fetched partnership either, given the name of Nissan’s popular crossover.) We’ll find out more details next month about the Rogue’s participation in “a number of highly-visible integration activities.”  Duracell, General Mills, Gillette, and Verizon are also joining up with Lucasfilm on marketing efforts. 

The Nissan Rogue is already a hit with drivers and the automaker is enjoying high sales of its Rogue compact crossover. It’s Nissan’s second best-seller in the U.S. behind the Altima. According to Automotive News, the Rogue’s sales spiked 13.5 percent through July of this year. That puts it third in its segment behind the Toyota RAV4 and Honda CR-V.

For its part, the new movie really does go rogue itself. Its title, Rogue One, captures more than just the theme of the film. It also reflects that the movie is the first stand-alone spin-off Star Wars film ever. That’s right. It will not fall into the traditional Star Wars story line, but will introduce a whole new set of characters in the endless battle of the force versus the dark side. 

Without further ado, check out the teaser trailer for the new movie if you haven’t seen it already.


Photo Credit: Nissan