Trucks are big business in Texas and the Texas Auto Writers Association just spent two-days putting the best of them through a grueling evaluation at the annual 2015 Texas Truck Rodeo. The end result? The all-new 2016 Nissan Titan XD took home this year’s Truck of Texas award.
In addition to the competition’s top award,the new Titan XD won three other honors: Luxury Pickup Truck of Texas, Off-Road Pickup Truck of Texas and Best Powertrain for its standard 5.0L V8 Turbo Diesel engine. The new 2016 TITAN XD is scheduled to go on sale at Nissan dealers nationwide in December.
“Of the hundreds of thousands of miles driven during the development of the all-new 2016 Titan XD, the miles driven by the truck experts of the Texas Auto Writers Association were the most critical miles driven to date as we prepare to launch our new truck,” said Fred Diaz, senior vice president, Sales & Marketing and Operations, U.S.A., Nissan North America, Inc. “This prestigious Truck of Texas award gives us tremendous validation heading into the Titan XD launch in December. We are humbly honored to accept this award.”
“This was the largest Truck Rodeo in the history of TAWA,” said Mike Marrs, president, TAWA. “We had 69 journalists evaluating 80 vehicles. To win on this stage, with this level of competition is an accomplishment Nissan should be very proud of.”
More than just a new model, the 2016 Nissan Titan XD stakes out a unique position between traditional heavy-duty and light-duty entries. Basically, it’s capable of heavy-duty hauling, but at the same time has the drivability and affordability of a light-duty pickup. It has a maximum towing capacity of more than 12,000 pounds when properly equipped – and it offers the fuel-efficiency and affordability of a half-ton pickup.
“Nissan has taken a unique approach with its new Cummins powertrain,” Marrs added. “The power, torque and efficiency of the Cummins 5.0-liter V8 Turbo Diesel resonated very well with TAWA.”
Nissan also took home the Mid-Size CUV of Texas trophy for its completely redesigned 2015 Nissan Murano.
Photo Credit: Nissan