If you’re a truck fan, chances are you like country music, or at least Ram Trucks is hoping you do. It’s teaming up with Rolling Stone Country to get into the country music content biz. The two launched a partnership Monday with a new Ram Report video series and it’s apparently just the tip of the iceberg when it comes to multi-platform content plans in the near future.
“We are thrilled to partner with Ram on this exciting program, which marks Rolling Stone’s commitment to country music and our dedication to creating quality video content. We started Rolling Stone Country out of a deep love for the music, and look forward to this collaboration that will reach an audience who are as passionate about their trucks, as they are about their music,” says Gus Wenner, Head of Digital of Wenner Music.
The partnership makes Ram the official automotive brand of Rolling Stone Country, so you’ll see Ram branding all over the RS Country website. As for the Ram Report, it’s basically a short daily country news update. Another custom video series is reportedly in the works, too, and we can expect that one to feature exclusive music performances and Q&A sessions with country music artists. Look for that one to arrive sometime next year.
“Ram is always seeking additional opportunities to authentically be part of the country music genre through relationships and content that reaches target audiences who index high among truck buyers. Rolling Stone has been the authority on all things music and pop culture for nearly 50 years and their new dedicated genre hub, launched last year, has been critically acclaimed with the artist community as a solid, reputable and quality editorial destination. For these reasons, we are looking forward to this partnership that will help us create and deliver custom content in the near future,” says Olivier Francois, Chief Marketing Officer, FCA – Global.
Since we’re talking trucks, we’d be remiss not to mention that Ram’s all-new 1500 Rebel is available now and starts at $42,995.