You’ll want to keep dropping those coins into your piggy bank if you have your heart set on the upcoming Jeep Grand Wagoneer. It looks like your pockets are going to need to be pretty deep.
The revived Wagoneer could reportedly sell in the ballpark of $130,000-$140,000 – at least after it proves itself. This, according to Jeep’s boss Mike Manley who told Auto Express, “Pushing the car up to $130,000 to $140,000 may be possible, but we need to establish Grand Wagoneer in its own right first, that’s why I wouldn’t say there’s a maximum price ceiling.”
All things considered then, it’s possible Jeep could introduce it with a price more in line with its Grand Cherokee SRT, which takes the top tier now at $66,690. A starting price in that range would give the model a competitive edge on the BMW X5 and Mercedes GLS. But at some point, Jeep wants to make the new Wagoneer its flagship and take on Range Rover.
The return of the Wagoneer would mark the revival of an iconic model that lived from 1962 through 1991. To this day, fans reach out to custom car techs to get their hands on refurbished retro models.
A new Wagoneer would aim at both old fans and new with the idea of creating an exclusive premium model. As such, it will be more of a status symbol than a car for the average joe to drive to the beach. Not a bad thing. After all, the relatively new Renegade fills that role now.