Happy 50th Birthday Toyota Corolla!
In honor of the milestone, Toyota is planning a special celebration for its popular sedan, which also happens to be the best-selling car in the world. The 2017 model is getting a makeover and a limited anniversary edition.
First, let’s talk about the 50th Anniversary Edition which is built off the SE trim. It features special 17-inch alloy wheels that have dark gray inserts and are machine finished. It comes in three colors including Blizzard Pearl and Classic Silver. If you really want to celebrate, the color to go with is the exclusive Black Cherry.
Inside, this exclusive birthday machine comes with mixed media seats with Black Cherry contrast stitching. The Black Cherry theme continues in dashboard and door trim accents. The icing on the Black Cherry cake is 50th Anniversary floor mats and exterior badging.
Now for the 2017 model. It gets slightly reworked with a new exterior design. It includes a more aggressive modern grille and front end design. The interior updates include available Entune Audio Plus with Navigation and Entune Premium Audio with Integrated Navigation and App Suite.
Both of these systems include a 7-inch screen versus the standard 6.1-inch. A backup camera now comes standard. The sunroof is optional. Two new exterior colors are added to the mix. Toyota knows that some things should remain the same and says that the model keeps its popular spacious rear seats.
Lighting is one of the noted differences between the trims. The L, LE, and LE Eco trims come standard with bi-LED headlamps. Step up to the SE, XSE, and XLE for complex-LEDs.
The Toyota Safety Sense-P system is available across the board. It includes a pre-collision with pedestrian detection system, radar cruise control, lane departure warning with steering assist, and automatic high beams.
Now for a little background history. The Corolla was born in Japan in 1966 and came stateside in 1968. Toyota says that it is because of this spunky little model that its total annual production jumped from 480,000 in 1965 to 1.1 million in 1968.
Toyota also released a photo of its President and CEO Akio Toyoda rolling out in a 4-door Corolla GT like the one that captured his heart in the 1980s when he was fresh out of college.
“My used 4th generation Corolla 1600 GT was like a best friend to me. I shared my youth with it! That car showed me the joy of driving. It represented freedom, fun and first forays in the business world,” say Toyoda. “Not only did my Corolla influence me and my own path, but this vehicle— supported by fans and customers—helped transform Toyota as a company around the world.”
The 2017 model and the Anniversary model go on sale this Fall. Pricing details to come.
Also look for Toyota’s 50th Anniversary campaign featuring actors Gina Rodriguez (Jane the Virgin) and Hannah Simone (New Girl). Both women will share their Corolla stories, memories and adventures in the campaign.