So Volkswagen’s been a bit behind the eight ball when it comes to car connectivity. It just hasn’t been as fast integrating it into cars as other automakers. But that all ends now. The automaker is taking the lead as the first automaker to offer all three of the main smartphone interface systems with most of its models and trims. To share the good news, it’s enlisting the help of actors Michael Peña, Adam Scott, and Christopher Mintz-Plasse to get the word out.
“Party” is the first :30 second spot in the campaign and you can watch it below.
“With Volkswagen’s App-Connect, consumers will find one of the most innovative and comprehensive suites of smartphone connectivity, available in the majority of our vehicles. Our new campaign humorously shows how Volkswagen Car-Net App-Connect allows drivers to access their favorite smartphone functions in a simple and seamless way,” says Vinay Shahani, Vice President of Marketing.
Apple Carplay, Google Android Auto, and MirrorLink are the three systems that will now be nearly universally offered with new VW’s. The automaker is combining them into a new App-Connect system that is apart of its new MIB II infotainment system. App-connect allows for compatible smartphones and smartphone apps to be accessed directly through the car’s infotainment system via voice commands, the touch screen, and buttons on the steering wheel and center console.
The first two models to offer App-Connect are the 2016 Tiguan and Golf R. The only models that are missing out on all the love, for now anyway, are the Touareg and Eos.
The Tiguan, Volkswagen’s sporty five-seat SUV, comes ready to take on adventures with 56.1 cubic-feet of cargo space with the rear seats folded. It comes with a base 2.0-liter turbocharged engine with 200 horses and an estimated mpg of 21 city and 26 highway. It also offers available AWD and a panoramic sunroof. It is on sale now with a starting price of $24,890.
The Golf R is sportier Golf with a 2.0-liter, turbocharged, in-line four-cylinder, engine with 292 horsepower, 280 lb-ft of torque, AWD and optional six-speed DSG automatic transmission. It also features special R badging and blue interior lighting so that it’s clear that it’s a special Golf. It is on sale now with a starting price of $35,650.