The Super Bowl is just around the corner and so is the 2017 Honda Ridgeline revival. So with that timing in mind, the automaker will air a special commercial for the return of its midsize truck on Sunday, February 7th.
Honda is not being sheepish about spreading the love for the Ridgeline. Or maybe it is and that’s the plan. The 60-second spot features singing sheep. Yes, an actual sheep herd singing to Queen’s Somebody to Love.
The spot is directed by the “King of the Super Bowl” Oscar-nominated director Bryan Buckley. Yep. Real sheep and a trained sheepdog were used. Producers even went as far as to study the movement of sheep’s mouths to determine how their facial muscles might react while singing to make it as authentic looking as possible.
The singing sheep are pretty amusing we have to say, and entertainment aside, they also fittingly show off the 540-watt truck bed audio system. Honda says it basically turns the entire bed into a mini concert hall with both direct and remote Bluetooth connection.
Other new features on the new Ridgeline include a dual-action tailgate. It can do both the classic fold-down and open sideways. Like previous models it features a lockable trunk beneath the bed. This space can also act as a giant cooler if filled with ice.
The first Ridgeline arrived back in 2005. It took a break for model years 2015 and 2016. Honda says that the new 2017 model is completely reengineered. It will arrive in dealerships this fall.
The commercial is not only the beginning of the Ridgeline multimedia campaign, but it also gives viewers the chance to win a camping trip to San Antonio, Texas. The trip includes a first drive, round-trip coach-class flights, hotel accommodations, meals, and participation in the “Ride-and-Drive” Event. Drivers interested in “Camp Ridgeline” can enter at campridgeline.com. Ten drivers will win and each will get to bring along a guest.