People ask me all the time on the radio “will I get a better price by paying cash for my next car?” While there was a time when the answer was yes, today the opposite is actually true.
You read that right, you can often get a better price by financing the car with the dealership you are purchasing from.
Thinking back to my years in the retail auto industry, I ran across a lot of people who wanted to throw around the fact that they were paying cash, and were determined that they should get some sort of special deal because of that. The truth was, as a car dealer, I didn’t really care how we got our money. Whether cash, credit union, bank, or one of our finance sources, we got our money quickly in most cases, so waving a blank check in front of me did not carry any weight when it came to pricing my vehicle.
A few years ago, and even more so today, many of the captive finance sources (Ford Credit, Ally Financial, Toyota Financial Services, etc.) began offering extra rebates for financing with them. I’ve seen those amounts as large as $1500. Diehard cash buyers are often put off by this and get angry with their car dealer, but the truth is, the dealer cannot control this. There is an easy way to get around it, however.
The finance companies offering the rebates are enticing you to finance with them, of course to make a return through interest rates. They are hoping that you will decide to keep the loan so they can make money. In these cases, the savvy buyer will proceed with financing the car, get benefit of the financing rebate, and simply pay the car off in full before the first payment is due. You get full benefit of the extra rebate and get to write a smaller check. The finance companies know a lot of people are going to do this and they are fine with it.
One important note: dealers like to tell you to make the first three payments before you pay the car off. Dealers are paid a flat fee in many cases, it’s normally a couple of hundred dollars. That flat fee is charged back to them if the consumer pays off their car before three payments are made, but by law, you can pay it off at any time.
Getting a better price in the case of paying cash even when there are no additional rebates, just isn’t true, not any more at least. The last figure I saw nationwide showed that dealers average $700 in finance income from every car they sell. These profits are derived from the sale of extended warranties, credit life insurance, gap insurance, etc.
Going back to my days as a dealership owner, when we were on a tight deal, meaning we were at the point of parting ways with the customer and having a no-sale, I would ask how the customer was paying for the car. If they were financing with us, I would accept the deal in hopes of making a profit on a warranty or some other product. If they were paying cash, I would likely pass on the deal. So as you can see, paying cash was a detriment to the consumer instead of a benefit.
Paying cash will reduce your time spent in a dealership, and you can avoid interest charges if the car you are buying does not offer 0% APR financing. However, paying cash will not necessarily guarantee you a better price, and in fact, it might cause you to pay a higher price.
-Jerry Reynolds, The Car Pro