Bigger, slimmer, and now fancier. Buick unveiled its new 2018 Enclave Avenir model this week at the New York Auto Show and it’s all of the above.
If you’re confused, don’t be. Yes, we’ve seen the Avenir name before from Buick. But on a 2015 concept vehicle. Since then, Buick began using the name for a new category to its lineup. What ‘Avenir’ is, is a new sub-brand. Its first appearance is on the all-new 2018 Enclave.
Answering his own question, “Why launch Avenir with Enclave here in North America?” Duncan Aldred, vice president of Global Buick says the Enclave continues setting the tone for the future of the brand. He says the Enclave is the most natural place to start the Avenir branding. Plus, the crossover takes the cake as the second best-selling Buick in the U.S. last year.
Avenir branding will be on par with the Denali sub-brand over at GMC. Meaning, we will see other Avenir versions in the Buick lineup.
The Avenir version of the Enclave comes standard with all the top level options on the Enclave. It then adds its own luxury twists and new to be signature Avenir touches.
The outside sets a new Avenir signature standard. It stands apart from the regular Enclave with its special ‘three-dimensional’ mesh grille. Finishing off the new Avenir signature front are chrome wings. Avenir badges make a less subtle proclamation. Same with the special pearl-nickel luxury 20-inch aluminum wheels.
Now for the Avenir cabin. Buick gives it special Avenir labeling on the floor mats and sill plates. The cabin also gets special luxury touches. These include wood accents on the steering wheel, heated and cooling front seats, heated rear seats, dual moonroof, and wireless charging. It also gets a built-in ionizer air freshener and a 360-degree camera view.
Only one powertrain is available with the model. It’s a 3.6-liter V6 nine-speed automatic pairing. Buick estimates 17 mph city and 25 highway. If you opt for all-wheel drive, instead of front-wheel, subtract one mile from the highway rating. Stop-start technology also comes standard.
The 2018 Enclave offers eight seats. Both rear rows fold flat for maximum cargo room. The wheelbase grows 2-inches from last years. However, it’s shorter overall. This allows it to shed around 100 pounds.
The Avenir version arrives in the fall. Buick notes exact pricing will come out closer to the dealership arrival. However, the model will likely start in the upper $40,000 range.