The special edition commemorates the brand’s ninth year as “Official Truck of Churchill Downs and the Kentucky Derby.”
It’s based on the brand’s top Limited trim and features new “Limited Edition” body-color look and distinctive “Kentucky Derby Run for the Roses” bed graphics.
“With the introduction of the 2019 Ram 1500 Kentucky Derby Edition, Ram celebrates the tireless work ethic of those who make it to the starting gate at the Derby and recognizes that there can be no compromises when it comes to winning the race,” said Mike Manley, Head of Ram Brand – FCA. “The all-new Ram 1500 is symbolic of all of those qualities, as we introduce what we feel is the best truck in the market – the strongest, most capable, most technologically advanced and most luxurious Ram truck ever.”
Ram Truck at the Kentucky Derby
Ram signage will be everywhere you look at the Derby. In addition to the on-site truck displays, fans will see Ram video integrations, backcountry and trackside signage throughout Churchill Downs, and branding on gate crew staff uniforms. The Ram logo will even be on the clothing of jockeys John Velazquez (Vino Rosso) and Luis Saez (Magnum Moon), two of four horses top Thoroughbred horse trainer Todd Pletcher has running in this year’s Kentucky Derby. Pletcher was the trainer for last year’s Always Dreaming Kentucky Derby winner and also is a Ram truck fan.
Ram will also air its newest Ram 1500 television spots, “Promise,” “Show Up” and “Committed,” during the NBC network telecast and will have Derby posts on all its social media channels. Look for the hashtag #RamDerby and @RamTrucks.
Ram ProMaster vans will transport the traditional Kentucky Oaks “Garland of Lilies” (Friday, May 4) and Derby “Garland of Roses” (Saturday, May 5), worn by each day’s winning horse, and the winning jockey bouquets to Churchill Downs from the Kroger store where the large floral arrangements are created each year.
On Friday, May 4, a pink-wrapped Ram 3500 Heavy Duty Limited dually will lead the Kentucky Oaks Survivors Parade, a march of breast and ovarian cancer survivors on the Churchill Downs’ historic racetrack. Prior to the 144th running of the Longines Kentucky Oaks race, 144 survivors will walk in the parade led by the pink Ram truck.
2019 Ram 1500 Kentucky Derby Edition
The launch of the Derby Edition Ram 1500 marks the introduction of Ivory White Tri-Coat paint and the first time that a body-colored appearance package will be available on the all-new Ram 1500 Limited.
Kentucky Derby Edition buyers can choose from five additional colors: Delmonico Red, Diamond Black Crystal, Granite Crystal, Max Steel or Patriot Blue. The Ram Kentucky Derby Edition is available in 4×2 or 4×4 Crew Cab configurations, with a 5 ft.-7 in. bed length.
If you’re interested, take note, Ram will only build 2,000 of them and they’re on sale now with a base price of $55,680 plus $1,645 destination charge.
Photo Credit: Ram Truck
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