2020 Ram Laramie Southwest Edition Debuts


2020 Ram Laramie Southwest Edition
Credit: Ram Trucks
If it’s a luxury pickup you’re after, and you live in Texas or its neighboring states, the 2020 Ram 1500 Laramie Southwest Edition could be just the pickup to meet your needs.

The Laramie Southwest Edition, originally slated to debut at the cancelled Dallas Auto Show, is aimed at luxury car buyers in the Lone Star State and its surrounding neighbors. It’s based on the award-winning Ram 1500.

“For nearly 20 years, Ram has recognized that Texas and America’s Southwest are the center of the truck universe,” said Mike Koval, Ad Interim Head of Ram Brand, FCA - North America. “Ram was the first manufacturer to offer a Texas-exclusive model and the Lone Star edition remains our most popular truck in Texas. Our new Ram Laramie Southwest Edition adds the segment’s best combination of performance, capability, luxury and technology.”

Outside, the Laramie Southwest Edition’s body-colored bumpers, mirrors and grille surround give it a sophisticated appearance. Subtle chrome highlights, including tow hooks, grille inserts, body side moldings and polished 20-inch wheels, provide exterior visual accents. Power side steps are also included and fold out of the way when the truck is parked or underway.

Ram Trucks
Credit: Ram Trucks

Inside, the Ram 1500 Laramie Southwest Edition is loaded with features, technology and a unique feature. Among those features are the Uconnect 4C infotainment system with a massive 12-inch touchscreen, dual-pane panoramic sunroof and electronic trailer brake control.

Also included are automatic high beam headlights, Blind-spot Monitoring with Rear Cross Path detection, ParkSense® Front and Rear Park-Assist with Stop, remote tailgate-release and rain-sensing windshield wipers.

Ram Trucks
Credit: Ram Trucks

Buyers have a choice of either a bench or bucket seats. All Ram 1500 Laramie Southwest Editions are delivered with a heavy-duty Mopar locking console when the bucket seat option is selected.

The 2020 Ram 1500 Laramie Southwest Edition is available in all powertrain options. Buyers can choose Quad and Crew Cab body configurations and 5 ft.-7 in.(Crew only) or 6 ft.-4-in. bed lengths.

The Ram 1500 Laramie Southwest Edition comes with a starting MSRP of $45,380, plus $1,695 destination. It goes on sale in the second quarter of 2020.
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