Average Price Of New Vehicles By Segment in December 2019


Money on wheelz
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The average price of a new vehicle topped $38,000 according to Kelley Blue Book. KBB reports that the estimated average light vehicle transaction price in the U.S. was $38,948 in December 2019. While December transaction prices were up from a year ago, they were down slighly from November.

  • New Vehicle prices increased $656 (up 1.7%) from December 2018
  • New Vehicle prices decreased $80 (down 0.2%) from November 2019.

"New vehicle transaction prices finished the year on a high note, with the average rising nearly 2% and approaching the record set in November 2019," said Tim Fleming, analyst for Kelley Blue Book. "However, as retail demand fell in 2019, dealer discounts grew, approaching 7% of MSRP in December the highest since July 2009. On a positive note, the discounts appear to be working as the average days in inventory fell by two days from the previous month. With sales expected to be down in 2020, anticipate the pressure to continue on new-car prices and incentives."

So, what is the average price of a new vehicle in the segment you are looking for? These December 2019 average transaction prices to give you a good idea on what to expect:

Average Price Of New Vehicles By Segment*

Compact Car $20,972
Compact Crossover $29,758
All-Electric Vehicle $54,380
Entry Level Luxury Car $42,343
Full-Sized Car $35,016
Full-Sized Pickup $50,471
Full-Sized SUV $63,625
High Performance Car $117,724
High End Luxury Car $96,897
Hybrid Car $28,079
Luxury Car $46,448
Luxury Compact SUV $39,380
Luxury Full-Sized SUV $88,789
Luxury Mid-Sized SUV $58,490
Luxury Subcompact SUV $39,380
Mid-Sized Car $26,104
Mid-Sized Truck $35,407
Mid-Sized SUV $39,878
Minivan $35,877
Sports Car $35,973
Subcompact Car $16,988
Subcompact SUV $24,551
Van $35,385
AVERAGE PRICE $38,948
*source: Kelley Blue Book
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