Car Buyers Can Expect Extended July 4th Sales and Incentives

Couple buying car
Credit: goodluz/
As always, car dealers view holidays as a time when they go into volume- mode. July 4th is a rare opportunity for them to start a new month on a high note.

We saw some incentive enhancements at the end of June, which was also the end of the second quarter of 2020. Almost without exception, we saw those incentives extended until this Monday July 6th. After this round of incentives end next week, the likelihood is that incentives will drop. That almost always happens at the start of a new quarter, especially with new vehicle inventory shortages.

Dealers will be very aggressive this week on trade values, pricing, and financing, so if you can get out and shop, the deals at our dealer affiliates will be very good. If you have a trade-in, the market is sky high, and every dealer tells me they’d much rather give too much for a trade-in than go to auction.

Go directly to any of our terrific dealer partners by clicking on Certified Dealers, near the top at, then pick your closest area. All of our dealers will be open on July 4th and many on the 5th, they will take super care of you!

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