CarMax Purchases For $404 Million

Car Industry
Photo Credit: Tashatuvango/

After buying a minority $50 million stake in Edmunds back in 2020, CarMax is going all in. The company has signed a definitive agreement to acquire Edmunds, an online guide for automotive information and an industry leader in digital car shopping innovations. Once the $404 million deal is finalized this June, CarMax says Edmunds will continue to operate independently with its continued focus on consumers, dealer and OEM clients.

"We are excited to bring the iconic Edmunds brand, history of innovation, and exceptional technology and creative talent into the CarMax family," said Bill Nash, CarMax's President and Chief Executive Officer. "Our partnership to date has proven to be an outstanding combination as we've developed innovative products and advanced our shared commitment to delivering the highest quality online experience. We look forward to supporting and investing in Edmunds' continued growth and are excited about the many opportunities ahead for both CarMax and Edmunds."

In January 2020, CarMax invested $50 million to acquire a minority stake in Edmunds. Since then, CarMax and Edmunds jointly developed a number of strategic initiatives, including a successful online instant offer for sellers of used autos.

"The instant offer products on and have put CarMax in the position to become the largest online buyer of used autos from consumers," said Mr. Nash. The two companies also plan to collaborate on new initiatives leveraging Edmunds' content and technology expertise, as well as on new products to serve Edmunds' customers.

Avi Steinlauf, Edmunds' Chief Executive Officer, said, "For over 50 years, Edmunds has been delivering value to automotive shoppers, making the entire car buying process easier. We have found a great partner in CarMax, with whom we look forward to continuing to grow and support our shoppers, as well as our dealer and OEM partners, while providing continuous innovations to the market. I am excited about the next chapter in Edmunds' evolution."

Transaction Details

Here are the financial details outlined by CarMax in its press release:

CarMax will acquire the remaining shares of Edmunds for a purchase price that implies an enterprise value of $404 million, inclusive of CarMax's initial investment, which we expect to be paid in a combination of cash and stock. In 2020, Edmunds generated unaudited revenue of approximately $140 million. The transaction is subject to customary closing conditions and is expected to close in June 2021. We expect the addition of Edmunds' net income to be immaterial to the company's earnings per share in fiscal 2022, with potential for significant shareholder value creation over the longer term.

Goldman Sachs & Co. LLC served as exclusive financial advisor and Skadden, Arps, Slate, Meagher & Flom LLP served as legal advisor to CarMax. Evercore served as financial advisor and Sullivan & Cromwell LLP served as legal advisor to Edmunds.

- Source: CarMax Press Release

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