Coolest Cars Under $20,000

2019 Kia Soul
Credit: Kia
While the average new car on the road today costs nearly $37,000, there are still plenty of vehicle options available at a more affordable price that don't sacrifice comfort and style. The editors at Kelley Blue Book name the 10 Coolest New Cars Under $20,000 for 2019, proving you can find a dynamic and less expensive vehicle that still turns heads.

The 2019 Kia Soul takes the No. 1 spot on this year's list.

"Stylish designs, affordable price points, and loaded with technology and safety features – this year's Coolest Cars check all the boxes for today's car shoppers," said Michael Harley, executive editor for Kelley Blue Book. "With functional and fashionable looks inside and out, the Kia Soul tops this year's list with its alluring combination of bold style, SUV-like versatility, practicality, and low ownership costs."

Two longstanding criteria – that the vehicle is both fun to drive and fun to own – are critical among the deciding factors of what Kelley Blue Book editors freely admit is a very subjective "cool factor," which is also the over-arching No. 1 criterion for a vehicle to place on this list.

Each vehicle is available for purchase starting at $20,000 or less, using Kelley Blue Book's Fair Purchase Price as the yardstick. Kelley Blue Book Fair Purchase Price and Fair Market Range are part of's Price Advisor tool. Factors such as current market conditions, vehicle availability, local demand, and seasonal buying trends all help determine a vehicle's Fair Market Range and Fair Purchase Price.

Here is the list of 2019 models:

  1. Kia Soul
  2. Toyota Corolla Hatchback
  3. Honda Civic
  4. Hyundai Kona
  5. Hyundai Veloster
  6. VW Golf
  7. Nissan Kicks
  8. Subaru Impreza
  9. Honda Fit
  10. VW Jetta
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