Dallas Car Pro Dealer Rolls Out Luxury Subscription Service
Jerry Reynolds | May 4, 2018
Want a luxury garage essentially at your fingertips? Well if you live in the Dallas area, you can have one.
Dallas-based Park Place Dealerships, one of the largest luxury automobile groups in the country and long-time Car Pro dealer affiliate, launched a subscription service Tuesday, May 1, called Park Place Select. It is the first dealership group in Texas to offer a subscription service.
It’s taking off, too. As of May 2, Park Place says it had already reached its 100 flips milestone.
Park Place Select Subscription Service
Park Place Select is all about the experience. The dealerships says the service is for clients who want the flexibility to drive a vehicle that meets their different needs throughout the year, from date nights to family vacations, and work events to daily errands or social engagements.
“Park Place Select will give subscribers the power to flip between the world’s finest automotive brands on demand,” said Ken Schnitzer, chairman and CEO of Park Place Dealerships. “The service will transform the way drivers in Dallas/Fort Worth engage in the luxury automotive category. Subscription services have been emerging for entertainment, retail, and other industries and now is the perfect time for Park Place to introduce a subscription-based luxury automotive service.”
Subscription Service Tiers
Park Place Select’s subscription service offers vehicles across three tiers, Prime, Plus and Premium levels, featuring luxury vehicles from eight of the brands that Park Place currently represents. Subscribers can trade out vehicles in their categories as often as they would like. Note: The groups of vehicles have changed recently.
Offers: unlimited flips, insurance, maintenance, cleaning, personal concierge.
Category vehicles: Mercedes-Benz E Class, C43 AMG, and GLE Class; Volvo S90 and XC90; Lexus RC F Sport, GS350, RX and GX; Jaguar XF and F-Pace, Land Rover Discovery and Evoque Cabriolet; and Porsche Macan.
Offers: unlimited flips, insurance, maintenance, cleaning and personal concierge.
Category vehicles: Maserati Ghibli and Levante; Mercedes-Benz E43 AMG, S450, GLE43, GLE43 Coupe, LS and E400 Cabriolet; Lexus LX 570 and LS 500; Porsche Boxster and Cayenne; Land Rover Range Rover Sport.
Included in the monthly subscription fee are a variety of brands in the selected category, insurance, maintenance, cleaning of the vehicle, roadside assistance, and a personal concierge to oversee all of the details.
Park Place Select App
Once clients are signed up for the service, they can install an app which will give them direct communication to their concierge, who will personalize the whole experience. The concierge will preset radio stations, car temperatures, and any other special requests client’s ask for when they register. They’ll also arrange for vehicle flip pickups and deliveries. Reservations for this service are being taken now at parkplaceselect.com.
Clients will have the opportunity to share their experiences of high-performance moments with Park Place Select through social media and engage with other subscribers.
Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,000 people and operates 16 full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Lotus, Land Rover, Rolls-Royce, Bentley, Bugatti, McLaren, and Maserati. A new Porsche dealership will open in Grapevine this summer. For more info, visit parkplace.com.