Dealer Attitude Survey: Which Car Dealers Are The Happiest?

2020 Lexus GX 460
2020 Lexus GX 460. Credit: Lexus
Lexus dealers are the happiest dealers according to the latest dealer attitude survey from the National Auto Dealers Association (NADA). The organization surveys new car dealer/owners twice every year to gauge the relationship between automakers and their franchised new car dealers.

Itís the second year in a row that Lexus dealers rate their automaker as tops, after also claiming the number one spot last summer. There are a lot of factors that go into the findings, including the profitability of the dealer, factory-to-dealer communications, and the ability of the regional personnel to respond to car dealer concerns.

NADA only publishes the list of the top-ten automakers. Toyota comes in second followed by Subaru:

Dealer Attitude Leaderboard

  1. Lexus
  2. Toyota
  3. Subaru
  4. Honda
  5. Porsche
  6. Mercedes-Benz
  7. Audi
  8. Volvo
  9. Jeep
  10. Acura

In a statement to trade publication Automotive News, David Christ, the General Manager of Lexus Division said: "We value our strong partnership with our dealers, and are pleased to keep the first and second place ranking in the Lexus and Toyota family.Ē

After the results are tabulated, NADA sits down with the automakers and typically the Dealer Council members to let them know what the dealers think of how they do business, but do not disclose any information about what an individual dealer said on its survey.
Related Articles
2019 Truck of Texas, SUV of Texas, and Compact SUV of Texas Finalists Announced
The Texas Auto Writers Association today announced the nine finalists vying for the coveted 2019 Truck of Texas, SUV of Texas, and Compact SUV of Texas crowns following this year's prestigious Texas T... More ›
Kevinís Famous Holiday Recipes
We always put these recipes in the newsletter around Thanksgiving and Christmas, so with turkey day just a few weeks away, it might be time to plan ahead.

Just a little history, back from the d... More ›
Car Pro Advice: The Dangers Of Nighttime Driving
Nighttime driving can be one of the most dangerous activities you do on a regular basis. Consider this: almost 50 percent of all fatal car accidents occur at night and according to the National Highw... More ›
The Car Pro Show Salute To Veterans
This Monday, November 11, is Veterans Day. In honor of all who have served in our Armed Forces, and those who serve today, we offer this Tribute to Veterans, and say thank you for your service to Amer... More ›
Can someone post or send me the link to the latest newsletter article: Car Buying for Expecting Parents?
Amy P.
Hi Robert! I don't have your email address, but here is the link: