December Automaker Incentive Spending


Incentives
Credit: iQoncept/Shutterstock
Here are the amounts automakers spent to sell their vehicles during the month of December 2019. The amounts were higher last month than in November of 2019, and versus December of 2018, incentive spending last month was up roughly 7%.

Mercedes-Benz spent the most per vehicle and, as usual, Subaru spent the least:

December 2019 Automaker Incentive Spending Per Vehicle

Mercedes-Benz: $6,258
BMW: $6,024
Fiat Chrysler: $5,033
General Motors: $4,817
Ford: $4,665
VW: $4,523
Nissan: $4,414
Kia: $3,425
Toyota: $2,811
Hyundai: $2,796
Honda: $2,369
Subaru: $1,153
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