Dodge Extends “Power Dollars” to 2020 Models


2020 Dodge Hellcat Charger Widebody
2020 Dodge Hellcat Charger Widebody.

Dodge is extending its Power Dollars promotion to its 2020 model-year Dodge muscle cars. As of March 3, 2020, U.S. customers who buy any 2020 Dodge Challenger or Dodge Charger model will receive $10 per horsepower cash allowance.

The promotion ranges from SXT and GT models with Pentastar V-6 efficiency and available all-wheel-drive (AWD) to the Dodge Charger SRT Hellcat Daytona 50th Anniversary Edition, the most powerful and fastest mass-produced sedan in the world, and the 797-horsepower Dodge Challenger SRT Hellcat Redeye, the quickest, fastest and most powerful muscle car.

Here are examples of the current rebates:

Challenger
Model Horsepower Cash Allowance
Hellcat Redeye 797 $7,970
Hellcat 717 $7,170
R/T Scat Pack 485 $4,850
R/T 375 $3,750
GT AWD 305 $3,050
GT 305 $3,050
SXT 305 $3,050
Charger
Model Horsepower Cash Allowance
Daytona 50th Anniversary 717 $7,170
Hellcat 707 $7,070
Scat Pack 485 $4,850
R/T 370 $3,700
GT AWD 300 $3,000
GT 300 $3,000
SXT AWD 300 $3,000
SXT 292 $2,920

Dodge Charger, Challenger
The Widebody on both the Dodge Charger (left) and Challenger (right) add 3.5 inches of body width, creating improved performance on the street, strip and road course. Credit: FCA

2019 Dodge Sales

2019 was a great year for Dodge muscle car sales.. Last August, the brand set a goal of growing from 485 million horsepower to 500 million horsepower on the road by the end of the year. The brand says it beat that goal two months early and extended the industry-exclusive program until the end of the 2019 model year.

The results:

  • Dodge had its best six-month sales in muscle car history in the last half of 2019.
  • “The Brotherhood of Muscle” grew in the second half of 2019 with record combined Charger and Challenger sales of 84,216 vehicles.
  • Dodge put 33 million more horsepower into the hands of performance enthusiasts across the country in the last half of 2019.
  • In 2019, Charger had its best sales year since 2013, with 96,935 units sold.
  • Challenger sales surpassed 60,000 units in 2019, more than double the sales when it was first introduced.

#TheMuscleBehindUs

Dodge is also running a new social media campaign. Dubbed #TheMuscleBehindUs, it will highlight owner-contributed stories who share what’s behind their passion for Dodge, why they love their performance vehicle and what it means to be a part of the Dodge//SRT family. These videos will be featured across the Dodge social media channels.

“Our Dodge performance enthusiasts are drawn together by their love of American muscle. And Dodge Power Dollars has tapped into something very powerful,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “So we’re now making Dodge Power Dollars available on any 2020 model-year Charger or Challenger to make it even easier for our fellow horsepower addicts to join ‘The Brotherhood of Muscle.’”

For a chance to be featured in this new social series, all Dodge owners can send in their stories along with pictures of their ride via social media with the hashtag #TheMuscleBehindUs. The brand will then create videos and content to share with its millions of followers across the Dodge social media channels.

Dodge says it has 11 million fans across all channels, surpassing more than 5 million on Instagram alone and that fan engagement is at an all-time high. There were more than 22 million views of the Dodge Horsepower Challenge video(s) alone. Dodge also reports that daily fan growth on the Dodge Twitter channel doubled between August and December.
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