February National U.S. Auto Sales Results


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Credit: Andy Dean Photography/Shutterstock
The dealers reported their final February sales last Thursday night and when the smoke had cleared, sales were off 2.9% from February 2018.

This, of course, does not count General Motors sales since they made the decision to hide their sales numbers until the end of each quarter. Ford announced that they were not going to report monthly, but the total sales numbers got out for the second month in a row. Specific model info was not available.

Americans bought 1,268,571 new vehicles last month in spite of weather and the Government shutdown. February of 2018 yielded just over 1,306,000 sales.

Here are your winners and losers for the month of February 2019 versus the full month of February 2018:

WINNERS

  • BMW up 0.20%
  • Rolls-Royce up 2.2%
  • Ram trucks up 24%
  • Lincoln up 15.3%
  • Acura up 11.3%
  • Genesis up 12.1%
  • Hyundai up 2.3%
  • Kia up 6.7%
  • Jaguar up 58.6%
  • Land Rover up 19.4%
  • McLaren up 127.5% to 248 sales
  • Mitsubishi up 6.10%
  • Subaru up 3.9%
  • Lexus up 4.4%
  • Bentley up 2.4% to 169 sales
  • Lamborghini up 3.2% to 97 sales
  • Volvo up 5.6%

LOSERS

  • Mini was down 12.6%
  • BMW was down 1.3%
  • Alfa Romeo was down 13.1%
  • Chrysler was down 35.8%
  • Dodge was down 7.7%
  • Fiat was down 50.4% to 616 sales
  • Jeep was down 4.2%
  • Maserati was down 0.6%
  • Ford was down 4.4%
  • Honda was down 1.6%
  • Mazda was down 7.3%
  • Mercedes-Benz was down 12.4%
  • Infiniti was down 17.3%
  • Nissan was down 11.4%
  • Toyota was down 6.3%
  • Audi was down 12.2%
  • VW was down 3.6%

Subaru reports best-ever 2019 February sales
Subaru reports best-ever February sales with a monthly sales increase 3.9 percent over February 2018. Credit: Subaru

A few notes about February:

  • Subaru extended its sales streak of year-over-year increases to 87 straight months.
  • According to J.D. Power, incentive spending averaged $3,721 per vehicle last month, down about $161 from February 2018.
  • The average price of vehicles sold last month was just over $34,500 according to ALG.
  • Interest rates continued to rise last month with the average interest on new vehicles hitting a five-year high of 6.26% according to Edmunds.com.
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