Feedback On True Stories From a Former Car Dealer #30: Ford Direct

Comments from True Story

Here are some of my favorite comments on our website from last week’s True Story, which was about a new Internet initiative the dealers brought to Ford. By the way, if you have missed any of the previous stories, they are all at the bottom of my FAQ page:
Such a great article on an exciting subject. Thank you for giving us a behind the scenes look at the birth of car buying for Ford Motor Company. I absolutely love all of these stories!

I’ve been a Ford dealer for over 30 years. I remember the broadcast you did and thought “what a wonderful idea.” Like you, I embraced the Internet early on. Your leadership for the Dealer Council was incredible. In all my years, I never even knew what the Council did until you came along. I thank you for leading us, we’ve not had a leader like you since you stepped down.

I have very much enjoyed your stories. I owned a dealership in Illinois for a lot of years, and like you, got out at the right time. I can relate to every single story you have written. I was a listener in Chicago, now an Internet listener. Hope you get back on the air here.

I have thoroughly enjoyed your stories about being a car dealer, I was married to one for many years. He passed about 10 years ago, but like you, cared for his people deeply. I stood by while he toiled to make sure everyone made a decent living. He cared about his customers more than I can describe. People complain about car dealers, but the love of my life cared deeply for the people who patronized his dealership. The good ones are under-appreciated for sure. Thank you for being one of those.
Editorial Credit: Katherine Welles/Shutterstock
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