We love to see automakers helping U.S. veterans and members of the military and their families. Ford’s latest initiative
to do that is with a new online store
with Proud to Honor merchandise, which encourages you to “gear up and give back.”
On the site, you’ll be able to buy Proud to Honor T-shirts, hats, bags, tumblers and more. All profits from sales of Proud to Honor merchandise and apparel will raise money for two nonprofit military organizations: DAV (Disabled American Veterans), an organization established following World War I that helps more than 1 million veterans every year to access the healthcare and benefits they earned through military service, and Blue Star Families, a national organization dedicated to strengthening America’s military families through community building.
“You can never do too much to honor the service of these brave men and women, and you never stop trying,” said Mark LaNeve, Ford vice president, U.S. marketing, sales and service. “That’s what Proud to Honor does, it never stops trying. This online store is just one example of a year-round effort to support these families who are so deserving.”
“Ford has been a valuable friend and partner to DAV for nearly a century, since Henry Ford provided 50 Model T Ford vehicles to help disabled World War I veterans attend the organization’s second national convention in 1922,” said DAV National Adjutant Marc Burgess. “We are humbled and grateful to be a part of the Proud to Honor initiative aimed at improving the lives of veterans and their families.”
Blue Star Families echoed that sentiment:
“We are honored to be a beneficiary of the Proud to Honor initiative,” said Kathy Roth-Douquet, CEO of Blue Star Families. “Because of caring partners like Ford, who fund our efforts, we can help military families plant deep roots and foster meaningful connections within their local communities – no matter where their service takes them.”
The site features more than stuff to buy. The website features impact stories, military incentives and details on other work Ford is doing with the U.S. Military and its members.
Ford’s Proud to Honor initiative launched last fall to strengthen its long-standing relationship with U.S. service members. Earlier this year, Proud to Honor worked closely with Vanessa Benson, retired army colonel, to donate more than 200,000 face shields to U.S. military bases around the world, part of the company’s response to help combat the COVID-19 pandemic. Benson talks with us in Auto News with Laura Reynolds
To check out the merchandise click here