Hyundai Announces New Spinoff: Ioniq EV Brand


Hyundai IONIQ
Credit: Hyundai.
One thing I love about Hyundai: They never rest on their laurels. Case in point, Hyundai Motor Company is launching its newest brand, IONIQ, dedicated solely to all-electric vehicles. We can expect three EV models under the IONIQ brand over the next four years starting with the IONIQ 5 mid size crossover due out in 2021.

To celebrate the IONIQ brand’s launch -- Hyundai turned the London Eye into a giant letter “Q” using electric lights. Hyundai says the light installation heralds a new era of electrified mobility that puts customers at the center. Check out the video here.

Hyundai says we can expect the IONIQ brand to combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied power – with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey.

IONIQ london
Credit: Hyundai.

“The IONIQ brand will change the paradigm of EV customer experience,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”

Rebirth of IONIQ

This isn’t Hyundai’s first use of the name IONIQ. It first introduced the term IONIQ, which fuses “ion” and “unique”, when it announced Project IONIQ, a long-term research and development project focused on eco-friendly mobility. That in turn led to the introduction of a vehicle named IONIQ in 2016. Hyundai says it was the world’s first and only model to offer a choice of three electrified powertrain options – hybrid electric, plug-in hybrid and battery electric – within a single body type. Now, Hyundai says IONIQ represents its growing commitment to sustainability and innovation.

IONIQ 5 / IONIQ 6 / IONIQ 7

So here’s what we can expect initially from the IONIQ brand. Three vehicles in the next four years and yes, they’ll come with numbers. Even numbers will be used for sedans and odd numbers for SUVs.

The first model will be the IONIQ 5 midsize CUV arriving in early 2021. It’s based on the concept EV ‘45’, unveiled at the International Motor Show 2019 in Frankfurt as a homage to its very first concept car. Hyundai says IONIQ 5’s designers took inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future IONIQ models.

Hyundai IONIQ brand
Credit: Hyundai.

In 2022, Hyundai plans to introduce the IONIQ 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by IONIQ 7, a large SUV in early 2024.

IONIQ brand models will sit on an Electric Global Modular Platform, known as E-GMP, that will enable fast charging capability and plentiful driving range.

Hyundai says the EV-dedicated platform will allow it to reimagine the vehicle interior as “smart living space” with highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers.

Strategy 2025

Hyundai Motor Group recently announced that the group aims to sell 1 million units of battery electric vehicles and take 10 percent share to become a leader in the global EV field by 2025.

Under Strategy 2025, Hyundai says it aims to become the world's third-largest automaker of eco-friendly vehicles by 2025, with 560,000 BEV sales in addition to FCEV sales.

The launch of the IONIQ brand dedicated to EV models reinforces the company’s commitment to clean mobility and reflects its ongoing transformation as a Smart Mobility Solution Provider with zero-emissions solutions.

Hyundai is launching a campaign around the new IONIQ brand. The first event - turning the London Eye into a giant letter “Q” using electric lights. Hyundai says the light installation heralds a new era of electrified mobility that puts customers at the center.
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During the Covid 19 pandemic I have notice the steering wheel on my car starting to break down. I normally hold the wheel at 10 and 2 and those spots are no longer rounded, but almost perfectly flat. . Now let me add my car is 7 1/2 years old, and sits outside in the Texas heat and has over 175000 miles on it, so by no means am I complaining about the quality of my Accord. My question is with constantly washing my bands with antibiotic soap in the car and doing this frequently, do the chemicals in the soap cause the materials that steering wheels are made from break down?
The Car Pro
Doubtful hand washing has anything to do with this. The Texas sun could, but not likely soap.

Jerry Reynolds
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Jerry,
My wife and I leased a 2017 Hyundai Ioniq EV (limited with the Ultimate package). She needed a car for a 90 miles daily round-trip to work and given the terms of the lease being unlimited miles, Hyundai paying for maintenance and electricity for the first 50k miles, it was a no-brainer! We just turned it in, because with 55k miles on the car, it was worth less than the residual and the dealer said they couldn't negotiate on the price. We test drove the Kona EV and were not impressed. The seats are still as uncomfortable as in the Ioniq. Adding to that the Hyundai mobile app is terrible. You send a command and it never responds. We originally placed a deposit on the Ford Mach-e. and it was supposed to be released this summer. As that did not happen and she needed another car asap, we purchased a Tesla Model 3 Standard Plus. Nice car.
I hope that Hyundai improves on the looks as well as the creature comforts in their new line of Ioniq vehicles. Comfortable seats for a long drive is kind of important.
The Car Pro
Congrats on the Tesla! I’ll be interested to hear back in a few months what you think!

Jerry Reynolds